Trump Media launched Truth API on Saturday.
Truth API sells faster access to posts from prominent Truth Social users like President Donald Trump.
Reuters reported that Trump Media considered selling access for $100,000 a month.
Trump Media is betting that people will dish out money for faster access to select users' Truth Social posts.
Trump Media has officially launched Truth API, a business-to-business data feed that provides customers with faster access to posts from prominent Truth Social accounts. That includes President Donald Trump, who has 13 million followers on the platform and whose constant stream of posts can cause shifts in financial markets.
Institutional customers gained access to the service on Saturday. A few hours later, Trump announced on Truth Social that he was, again, close to a deal to end his war on Iran. On any other day, that post would have affected oil futures, and anyone with faster access could have made a buck.
Trump Media has not publicly disclosed how much the service costs. Reuters reported, citing anonymous sources familiar with the matter, that the company discussed charging up to $100,000 a month, or $60,000 a month as part of a three-year plan.
Here's what smart people in finance, academia, and policy are saying about Truth API.
Jim Bianco
Jim Bianco, the president of Bianco Research, a market analysis firm, said in a post on X that Truth API could result in "more frequent market-moving posts" on the social media site.
"Trump will want them to be happy with their new service," Bianco wrote on Saturday, referring to Truth API customers.
Shaun Maguire
Shaun Maguire, a venture capitalist and partner at Sequoia Capital who is a vocal supporter of Trump, said he isn't a fan of the service in an X post on Sunday.
"Moves like this cheapen Trump's policy wins (of which there have been many)," Maguire said.
Dean Baker
Dean Baker, cofounder of the Center for Economic and Policy Research, said the service may work at the expense of everyday Americans.
"And, since reporters are too lazy to tell people, the money that insider traders pocket is money taken from the 401(k)s and IRAs of normal people who work for a living," Baker said in an X post on Saturday.
James Surowiecki
On Sunday, finance journalist and author James Surowiecki said he believes Truth API violates insider trading laws.
"Trump is disclosing information (in this case, information about some of his future public statements as president, including statements about policy) that belongs to the US government in exchange for money. That violates his duty of trust and confidence to his employer (the govt), and is illegal," Surowiecki said on X. "And anyone who pays for the feed is knowingly paying for misappropriated information, which is illegal as well."