Ford Motor Company is refreshing its best-selling F-150 pickup for 2027 with hands-free towing technology, updated styling and the first-ever F-150 Carhartt edition.
Greg Christensen, Ford's general manager of North America Trucks, told Fox Business that the overhaul was shaped by how customers actually use their trucks — from hauling equipment to work to towing boats and campers on weekends.
One of the biggest additions is BlueCruise with Towing, which allows drivers to travel hands-free, with their eyes on the road, on more than 130,000 miles of compatible highways while towing trailers weighing up to 10,000 pounds.
"Towing is fundamental to our customers," Christensen said, adding that more than 75% of F-150 owners tow.
Ford is also updating the powertrain lineup with a new standard 3.0-liter EcoBoost V6 engine, bringing the 5.0-liter V8 back to King Ranch and Platinum models while adding more affordable Tremor and Raptor variants to broaden access to its off-road lineup.
"We are really thinking about customers in that respect and affordability and accessibility," Christensen said.
Ford is also expanding its partnership with Michigan-based workwear brand Carhartt, introducing the first-ever F-150 Carhartt package.
Available on 4x4 XLT Crew Cab models, it adds exclusive styling, Carhartt-inspired interior accents, a branded spray-in bedliner and all-weather floor mats.
"We couldn't be more excited about another iconic American brand partnering with us," Christensen said, pointing to the companies' shared roots.
Earlier this year, Ford and Carhartt unveiled a broader collaboration aimed at highlighting what the companies call the "essential economy."
As part of that collaboration, the companies also introduced a Ford Super Duty Carhartt truck — a Super Duty XLT pickup co-developed by the two brands and designed for the "essential workers both companies have served for generations," Ford said at the time.
