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The New York Times

The New York Times

Tesla Sales Fall as Elon Musk Focuses on Self

Wed, 02 Jul 2025 18:48:30 GMT
Tesla Sales Fall as Elon Musk Focuses on Self

Tesla’s global car sales fell sharply in the second quarter, continuing a decline that began last year, as the company puts a greater emphasis on autonomous driving instead of new models aimed at attracting car buyers.

The company said it delivered 384,000 vehicles from April through June, down from 444,000 a year earlier. Tesla’s limited and aging lineup has not been able to withstand growing competition from relatively young Chinese carmakers like BYD and established Western companies like General Motors, Volkswagen and BMW.

Elon Musk, Tesla’s chief executive, has been seemingly indifferent to slumping vehicle sales, saying the company’s future lies with technology that will allow Teslas to operate autonomously and function as driverless taxis. Significant numbers of investors have bought into that vision and pushed up Tesla’s stock market valuation to more than $940 billion.

Wall Street had expected a decline in sales, and Tesla shares rose in early trading on Wednesday.

Last month, Tesla began a closely watched test of Mr. Musk’s self-driving ambition. Specially equipped Model Y sport utility vehicles, which Tesla calls Robotaxis, began offering paid rides to handpicked guests in Austin, Texas.

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