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Zudio, Trends: Budget fast fashion is taking small-town India by storm

Mon, 23 Feb 2026 05:20:16 GMT

Zudio, Trends: Budget fast fashion is taking small-town India by storm

But the real challenge now, he says, is to get a "consumption uplift", so that along with a shift in wallet-share there's also a growth in the overall market size. India's apparel market is currently estimated to be between $70bn to $100bn.