From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.

Below, find 18 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as TAG Heuer and Moser, plus the shocking collab between Audemars Piguet and Swatch. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.

Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.

Swatch Audemars Piguet x Swatch Royal Pop Possibly the most seismic watch collaboration ever sees Audemars Piguet team up with Swatch for the Royal Pop, a BioCeramic pocket watch featuring the same design as AP’s iconic Royal Oak. Available in eight colorways, each paired with a calfskin lanyard, the Royal Pop can be popped out of its external case to be used in cases in other colors. It’s powered by a custom-made, hand-wound version of Swatch’s Sistem51 mechanical movement, which boasts a 90-hour power reserve and is decorated in a pop art-inspired style that’s visible through the sapphire display caseback. read more

Citizen Citizen Eco-Drive Attesa Satellite Wave GPS Light in Black Citizen’s loaded satellite GPS watch includes a chronograph, world timer and perpetual calendar, but the real story is its aesthetic treatment. It features a Super Titanium case and bracelet with Duratect scratch-resistant coating in black and amber, plus an inkjet-printed patterned dial. read more

Citizen Citizen Eco-Drive Promaster Dive Light in Black Created to honor 50 years of Eco-Drive, this light-powered diver features a gray-and-gold color scheme to go along with its 200m of water resistance. read more